Custard Factory


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DESTINATIONS united kingdom birmingham Shopping Custard Factory

Custard Factory

Nestled within 15 acres of beautifully restored Victorian Factories, a mere stone's throw away from the Bullring, lies the iconic Custard Factory—the vibrant beating heart of Birmingham's creative quarter. Once the headquarters of Bird's Custard, this extraordinary space has been transformed into a bustling creative hub, housing a myriad of independent shops, charming cafés, bars, and restaurants.


Birmingham is renowned as a shopper’s paradise, offering a wide range of options from sprawling malls to charming markets and independent shops. And with a compact and pedestrian-friendly city centre, it is never been easier to stroll around from store to store When it comes to shopping malls, you'll be spoiled for choice with iconic destinations such as the Bullring, House of Fraser, Selfridges, and Grand Central. These establishments boast an extensive selection of your favourite designers and the latest brands. A short distance from the Bullring lies the beloved Saint Martin's Market, affectionately known as The Rag, a thriving flea market that has steadily gained popularity over its 50-year existence. For unique and exquisite jewellery, the Jewellery Quarter is a must-visit, where numerous skilled craftsmen and designers display their creations, making it an ideal place to find gifts and souvenirs. The bustling thoroughfares of New Street and High Street are teeming with shops that showcase well-known brands, alongside independent boutiques waiting to be explored. So, be sure to take a leisurely stroll through these vibrant areas when in the mood for shopping.